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    Monday
    Jan162012

    SHARKONOMICS

    Do you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

    I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

    Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

    Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

     

    Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

    This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

    (www.Sharkonomics.com - Stefan Engeseth, 2012.)

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    Reader Comments (2)

    Martin,
    This too looks like a good one. It's something I'll want to pick up. I'm assuming you've already taken a look at it and wondered what you feel are the most important takeaways.

    August 3, 2012 | Unregistered CommenterShawn Hessinger

    Shawn,

    From my book review on Small Business Trends:

    But this is the ”big thought” (phrase coined by Tim Sanders) of Sharkonomics:

    ”Always do more than these lists (attack and defend) and never, ever stand still (”move or die”).”

    How can we learn from the behavior of the Great White Shark? Do you think we will be able to draw parallels from the business cases in the book and then apply them to our own daily work life? Will we soon hear the following phrase in the boardroom:

    ”Do you remember the Sharkonomics’s moment of X company?”

    April 25, 2014 | Unregistered CommenterMartin Lindeskog

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