More material on “Weird Al” Yankovic:
- ‘Weird Al’ Yankovic Wraps 8 Days of Videos With ‘Mission Statement’ - The Wall Street Journal
- 20 Weird And Not So Weird Facts About "Weird Al" Yankovic and His Songs - Mental Floss
- “Weird Al” Yankovic - Never Not Funny
As a "biz philo-so-pher" and social media evangelist, I recommend you to check out the following intellectual ammo:
- Are you Determined Or Do you Have Free Will? by Chris Farmer.
- New Developments in Goal Setting and Task Performance by Edwin Locke.