As a moderator at the social bookmarking and networking site BizSugar, I can relate to the following video clip from episode four of the comedy series, Moderation Town. The clip is featuring social media expert, Amber Mac. I have listed her book, Power Friending: Demystifying Social Media to Grow Your Business, on my Amazon reading list.
Here is an excerpt from Scott Kirsner's article, Foursquare: The 21st century's version of 'Killroy was here'?:
If you have no idea what I'm talking about, you're clearly not a Foursquare user...yet. The mobile phone software and accompanying Web site turn your daily peregrinations into a competition: every time you venture somewhere (your neighborhood Dunkin' Donuts, or the Boston Garden), you use the Foursquare app or mobile Web site to "check in," getting credit for being there. The person who has checked in the most at a particular location becomes the mayor - at least until someone else shows up more often and steals the title.
It's a way of virtually tagging your regular hang-outs. Foursquare also enables you to see which other users have checked in at a place you frequent, or leave comments and recommendations: try the mac-and-cheese at John Harvard's, even though it's pricey, suggests one Foursquare user. (Boston.com, January 28, 2010.)
The News Exchange Site
MyNewsdesk makes it faster and easier for companies, journalists, bloggers and opinion leaders to gain relevant exposure - on their own terms. As the world's first company news exchange site, it matches interested users with relevant content, such as press releases, videos, images and other content - all instantly search-engine optimized and automatically published on social media platforms such as Twitter, Flickr and Slideshare.
I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Book tip: The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing.
I have now read the first chapter, Concept Kick Start. The authors, Tim Berry and Sabrina Parsons, are presenting the material in a great way. I like the layout of the book and it is very easy to read, take notes in the margins, and you have an informative online tools section at the end of the chapter.
After we have defined our business identity, I think it is time to do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Homework for next time is to learn about the Principle of Displacement (mentioned under Takes Notes! on page 15) related to the business world, write down the mission statement, the mantra phrase, the vision statement and to chew Bill Cosby's statement:
I don't know the key to success, but the key to failure is trying to please everyone.