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    Amazon Item List
    • Marketing Judo: Building Your Business Using Brains Not Budget
      Marketing Judo: Building Your Business Using Brains Not Budget
      by John Barnes, Richard Richardson
    • The Money Bubble
      The Money Bubble
      by James Turk, John Rubino
    • Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      by Ayn Rand , Playboy
    • Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      by Yaron Brook, Don Watkins
    • The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      by Craig Biddle
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    I will go through David Stiernholm's new book, Done! - Become super structured in 31 days!, chapter by chapter during 2012. A realistic goal is that I will be able to both read one chapter and do the homework during the same work week. I did the test on the iPhone app and got the following result:

    F.I.X IT! will be fixed at the end of 2012...



    I will participate at an "unconference" ("potluck" conference) on March 16-18. WebCoast will take place at Lindholmen Science Park in Gothenburg, on the west coast of Sweden. Here is an excerpt from the page, What is an unconference:

    During WebCoast 2011 we looked around for a way to translate unconference into Swedish. We came up with knytkonferens, which we can back translate as “potluck conference”. At a potluck party (knytkalas in Swedish), all the guests each bring some food to share with everyone else; at a potluck conference all the participants bring their ideas, enthusiasm, skills and abilities to share with one another. Calling an unconference a knytkonferens is an easier way to introduce the idea to Swedes who have never met the concept. In the spirit of sharing we offer the readers of these English pages the term “potluck conference” as an alternative for unconference!

    Kudos to John Nixon English Language Services for the translation of WebCoast's site.

    I will have a session on podcasting and on my new project, JantePolisen (The Law of Jante Police).

    Tune in and listen to the WebCoast 2012 theme!



    Do you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

    I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

    Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

    Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.


    Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

    This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

    ( - Stefan Engeseth, 2012.)



    This post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

    I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

    What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?


    My books on Flickr.



    You could now find me at the coworking space, Entrepreneurial Hive. We will have our Boston event at Entrepreneurial Hive on December 16.

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