EGO Bulletin

A hot & spicy newsletter by a chile-head. You will receive food for thought on new media and good things in life.

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Work Like You're On Vacation

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    Small Biz Book Awards

    Blogging: The Master Class

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    DAILY CARTOONclick to enlarge


    Amazon Item List
    • Marketing Judo: Building Your Business Using Brains Not Budget
      Marketing Judo: Building Your Business Using Brains Not Budget
      by John Barnes, Richard Richardson
    • The Money Bubble
      The Money Bubble
      by James Turk, John Rubino
    • Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      by Ayn Rand , Playboy
    • Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      by Yaron Brook, Don Watkins
    • The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      by Craig Biddle
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    This post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

    I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

    What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?


    My books on Flickr.



    You could now find me at the coworking space, Entrepreneurial Hive. We will have our Boston event at Entrepreneurial Hive on December 16.


    Social Media Policy

    Do you have a social media policy? I will talk about threats and opportunities with social media on October 5. Marcus Bramlöv of Kommunikationsbyrån will have a demonstration on how a hacker could get information from your mobile phone, Anders Klamer of Delecsys will show the possibilities with cloud computing, and Robert Eriksson of Konica Minolta will inform about the "security challenges with your print output devices."

    Inbjudan IT-dag 2011-10-05

    Hur lång tid tar det att hacka en mobiltelefon?  
    Undvik att information hamnar i fel händer.  
    Hot och möjligheter med sociala medier.  
    Öka ditt företags IT-säkerhet och få mer tillgänglighet.  


    Jenny Hein of Fotograf Gbg will take photos during the event. Thanks to Charlotte Stengafvel of Creative Support for creating the invitation document and to Anneli Egestam of Egestam Marketing for event tips, and to the other team members of BNI Quality Hotel Panorama for spreading the good word!



    I am now on a blog break and I will have some kind of vacation during July. What will I do during the summer? I will read plenty of books and listen to podcasts on social media and business networking.

    Talking about books, I look forward to read Business Networking and Sex (not what you think) by Ivan Misner, Hazel Walker & Frank De Raffele.

    Preview of Business Networking and Sex Book

    As a Certified Networker® by ReferensAkademin in Gothenburg, Sweden, one of my goals this year is to reach 500+ connections on LinkedIn. I will reach this goal by visualize my LinkedIn network with InMaps and study LinkedInfluence by Lewis Howes.

    Martin Lindeskog - LinkedIn



    It is now a year ago since I interviewed John Cox on my podradio show. EGO Sole Trader has been under a "rough banner" and in a beta stage for some time now. It is time to say: Presto! I have to continue to update several sections of the site on a regular basis, e.g. EGO Links, Kudos and Work In Progress. Do you know about any good calendar widget? I will test Dingbee social calendar and Yahoo! Upcoming Events & Things To Do badge. I hope that Squarespace will include a smart calendar feature in the near future.

    If you want to stay in touch and learn what is going on in the blogosphere, please subscribe to EGO Newsletter.

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