EGO JournalEGO Journalhttp://www.egosoletrader.com/journal/2012-05-08T03:31:35ZSquarespaceDONE BOOK BY DAVID STIERNHOLMhttp://www.egosoletrader.com/journal/2012/5/7/done-book-by-david-stiernholm.htmlMartin Lindeskog2012-05-07T21:33:37Z2012-05-07T21:33:37ZI will go through David Stiernholm's new book, Done! - Become super structured in 31 days!, chapter by chapter during 2012. A realistic goal is that I will be able to both read one chapter and do the homework during the same work week. I did the test on the iPhone app and got the following result:

F.I.X IT! will be fixed at the end of 2012...

]]>WEBCOAST POTLUCK CONFERENCEhttp://www.egosoletrader.com/journal/2012/3/13/webcoast-potluck-conference.htmlMartin Lindeskog2012-03-13T09:14:26Z2012-03-13T09:14:26ZI will participate at an "unconference" ("potluck" conference) on March 16-18. WebCoast will take place at Lindholmen Science Park in Gothenburg, on the west coast of Sweden. Here is an excerpt from the page, What is an unconference:

During WebCoast 2011 we looked around for a way to translate unconference into Swedish. We came up with knytkonferens, which we can back translate as “potluck conference”. At a potluck party (knytkalas in Swedish), all the guests each bring some food to share with everyone else; at a potluck conference all the participants bring their ideas, enthusiasm, skills and abilities to share with one another. Calling an unconference a knytkonferens is an easier way to introduce the idea to Swedes who have never met the concept. In the spirit of sharing we offer the readers of these English pages the term “potluck conference” as an alternative for unconference!

Kudos to John Nixon English Language Services for the translation of WebCoast's site.

I will have a session on podcasting and on my new project, JantePolisen (The Law of Jante Police).

Tune in and listen to the WebCoast 2012 theme!

]]>SHARKONOMICShttp://www.egosoletrader.com/journal/2012/1/16/sharkonomics.htmlMartin Lindeskog2012-01-16T11:02:09Z2012-01-16T11:02:09ZDo you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

 

Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

(www.Sharkonomics.com - Stefan Engeseth, 2012.)

]]>THE WORD OF MOUTH POSThttp://www.egosoletrader.com/journal/2012/1/2/the-word-of-mouth-post.htmlMartin Lindeskog2012-01-03T02:42:20Z2012-01-03T02:42:20ZThis post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?

Books

My books on Flickr.

]]>ENTREPRENEURIAL HIVEhttp://www.egosoletrader.com/journal/2011/12/14/entrepreneurial-hive.htmlMartin Lindeskog2011-12-14T09:51:55Z2011-12-14T09:51:55ZYou could now find me at the coworking space, Entrepreneurial Hive. We will have our Boston TeaParty.nu event at Entrepreneurial Hive on December 16.

]]>Social Media Policyhttp://www.egosoletrader.com/journal/2011/10/3/social-media-policy.htmlMartin Lindeskog2011-10-03T15:00:13Z2011-10-03T15:00:13ZDo you have a social media policy? I will talk about threats and opportunities with social media on October 5. Marcus Bramlöv of Kommunikationsbyrån will have a demonstration on how a hacker could get information from your mobile phone, Anders Klamer of Delecsys will show the possibilities with cloud computing, and Robert Eriksson of Konica Minolta will inform about the "security challenges with your print output devices."

Inbjudan IT-dag 2011-10-05

Hur lång tid tar det att hacka en mobiltelefon?  
Undvik att information hamnar i fel händer.  
Hot och möjligheter med sociala medier.  
Öka ditt företags IT-säkerhet och få mer tillgänglighet.  

 

Jenny Hein of Fotograf Gbg will take photos during the event. Thanks to Charlotte Stengafvel of Creative Support for creating the invitation document and to Anneli Egestam of Egestam Marketing for event tips, and to the other team members of BNI Quality Hotel Panorama for spreading the good word!

]]>BUSINESS NETWORKING AND SEXhttp://www.egosoletrader.com/journal/2011/6/28/business-networking-and-sex.htmlMartin Lindeskog2011-06-28T16:42:31Z2011-06-28T16:42:31ZI am now on a blog break and I will have some kind of vacation during July. What will I do during the summer? I will read plenty of books and listen to podcasts on social media and business networking.

Talking about books, I look forward to read Business Networking and Sex (not what you think) by Ivan Misner, Hazel Walker & Frank De Raffele.

Preview of Business Networking and Sex Book

As a Certified Networker® by ReferensAkademin in Gothenburg, Sweden, one of my goals this year is to reach 500+ connections on LinkedIn. I will reach this goal by visualize my LinkedIn network with InMaps and study LinkedInfluence by Lewis Howes.

Martin Lindeskog - LinkedIn

]]>EGO SOLE TRADER 2.0http://www.egosoletrader.com/journal/2011/5/23/ego-sole-trader-20.htmlMartin Lindeskog2011-05-24T02:16:45Z2011-05-24T02:16:45ZIt is now a year ago since I interviewed John Cox on my podradio show. EGO Sole Trader has been under a "rough banner" and in a beta stage for some time now. It is time to say: Presto! I have to continue to update several sections of the site on a regular basis, e.g. EGO Links, Kudos and Work In Progress. Do you know about any good calendar widget? I will test Dingbee social calendar and Yahoo! Upcoming Events & Things To Do badge. I hope that Squarespace will include a smart calendar feature in the near future.

If you want to stay in touch and learn what is going on in the blogosphere, please subscribe to EGO Newsletter.

EGO Newsletter

]]>BNI PRESENTATIONhttp://www.egosoletrader.com/journal/2011/4/28/bni-presentation.htmlMartin Lindeskog2011-04-29T02:18:32Z2011-04-29T02:18:32ZI had a presentation at BNI Quality Hotel Panorama in Gothenburg, Sweden, on April 15, 2011.

My #BNI presentation ("10 minutes").

BNI Presentation - 2011-04-15.

Read Kevin Jarchow's article, The 10-Minute Presentation Formula, and listen to Ivan Misner's podcast, Episode 39: "Making Your Next Presentation Sparkle".

]]>PODCASTING FTWhttp://www.egosoletrader.com/journal/2011/3/19/podcasting-ftw.htmlMartin Lindeskog2011-03-20T02:00:05Z2011-03-20T02:00:05ZListen to a podcasting session at WebCoast with Christian Dahlqvist (@sundhult), Anders Nyman (@anders7205) and yours truly (@Lyceum). We added the acronym, FTW, to the title as a geeky twist to the event.

Origin of the term FTW.

 

Show notes:

 

 

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