EGO Journalhttp://www.egosoletrader.com/journal/en-US2012-02-24T07:15:40ZSquarespace Site Server v5.11.81 (http://www.squarespace.com/)SHARKONOMICShttp://www.egosoletrader.com/journal/2012/1/16/sharkonomics.htmlMartin Lindeskog2012-01-16T11:02:09ZFreakonomics Sharkonomics Stefan Engeseth Stephen J. Dubner Steven D. Levitt WorkLifeDo you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

 

Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

(www.Sharkonomics.com - Stefan Engeseth, 2012.)

]]>THE WORD OF MOUTH POSThttp://www.egosoletrader.com/journal/2012/1/2/the-word-of-mouth-post.htmlMartin Lindeskog2012-01-03T02:42:20ZAnita Campbell Dave Balter Detective Marketing Sharkonomics Small Business Trends Stefan Engeseth The Word of Mouth Manual: Volume II WorkLifeThis post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?

Books

My books on Flickr.

]]>ENTREPRENEURIAL HIVEhttp://www.egosoletrader.com/journal/2011/12/14/entrepreneurial-hive.htmlMartin Lindeskog2011-12-14T09:51:55ZBoston Tea Party Contact Entrepreneurial Hive WorkLife coworkingYou could now find me at the coworking space, Entrepreneurial Hive. We will have our Boston TeaParty.nu event at Entrepreneurial Hive on December 16.

]]>Social Media Policyhttp://www.egosoletrader.com/journal/2011/10/3/social-media-policy.htmlMartin Lindeskog2011-10-03T15:00:13ZBNI IT security Social Media Work in Progress WorkShop policyDo you have a social media policy? I will talk about threats and opportunities with social media on October 5. Marcus Bramlöv of Kommunikationsbyrån will have a demonstration on how a hacker could get information from your mobile phone, Anders Klamer of Delecsys will show the possibilities with cloud computing, and Robert Eriksson of Konica Minolta will inform about the "security challenges with your print output devices."

Inbjudan IT-dag 2011-10-05

Hur lång tid tar det att hacka en mobiltelefon?  
Undvik att information hamnar i fel händer.  
Hot och möjligheter med sociala medier.  
Öka ditt företags IT-säkerhet och få mer tillgänglighet.  

 

Jenny Hein of Fotograf Gbg will take photos during the event. Thanks to Charlotte Stengafvel of Creative Support for creating the invitation document and to Anneli Egestam of Egestam Marketing for event tips, and to the other team members of BNI Quality Hotel Panorama for spreading the good word!

]]>BUSINESS NETWORKING AND SEXhttp://www.egosoletrader.com/journal/2011/6/28/business-networking-and-sex.htmlMartin Lindeskog2011-06-28T16:42:31ZBusiness Networking Certified Networker Frank De Raffele Hazel Walker Ivan Misner Lewis Howes LinkedIn ReferensAkademin Social Media WorkLifeI am now on a blog break and I will have some kind of vacation during July. What will I do during the summer? I will read plenty of books and listen to podcasts on social media and business networking.

Talking about books, I look forward to read Business Networking and Sex (not what you think) by Ivan Misner, Hazel Walker & Frank De Raffele.

Preview of Business Networking and Sex Book

As a Certified Networker® by ReferensAkademin in Gothenburg, Sweden, one of my goals this year is to reach 500+ connections on LinkedIn. I will reach this goal by visualize my LinkedIn network with InMaps and study LinkedInfluence by Lewis Howes.

Martin Lindeskog - LinkedIn

]]>EGO SOLE TRADER 2.0http://www.egosoletrader.com/journal/2011/5/23/ego-sole-trader-20.htmlMartin Lindeskog2011-05-24T02:16:45ZCalendar EGO Banner EGO Links EGO Newsletter EGO Sole Trader John Cox Kudos Kudos Links Squarespace Work in ProgressIt is now a year ago since I interviewed John Cox on my podradio show. EGO Sole Trader has been under a "rough banner" and in a beta stage for some time now. It is time to say: Presto! I have to continue to update several sections of the site on a regular basis, e.g. EGO Links, Kudos and Work In Progress. Do you know about any good calendar widget? I will test Dingbee social calendar and Yahoo! Upcoming Events & Things To Do badge. I hope that Squarespace will include a smart calendar feature in the near future.

If you want to stay in touch and learn what is going on in the blogosphere, please subscribe to EGO Newsletter.

EGO Newsletter

]]>BNI PRESENTATIONhttp://www.egosoletrader.com/journal/2011/4/28/bni-presentation.htmlMartin Lindeskog2011-04-29T02:18:32ZBNI Presentation WorkLifeI had a presentation at BNI Quality Hotel Panorama in Gothenburg, Sweden, on April 15, 2011.

My #BNI presentation ("10 minutes").

BNI Presentation - 2011-04-15.

Read Kevin Jarchow's article, The 10-Minute Presentation Formula, and listen to Ivan Misner's podcast, Episode 39: "Making Your Next Presentation Sparkle".

]]>PODCASTING FTWhttp://www.egosoletrader.com/journal/2011/3/19/podcasting-ftw.htmlMartin Lindeskog2011-03-20T02:00:05ZPodcasting Unconference WebCoast WorkLife WorksListen to a podcasting session at WebCoast with Christian Dahlqvist (@sundhult), Anders Nyman (@anders7205) and yours truly (@Lyceum). We added the acronym, FTW, to the title as a geeky twist to the event.

Origin of the term FTW.

 

Show notes:

 

 

]]>WEBCOASThttp://www.egosoletrader.com/journal/2011/3/13/webcoast.htmlMartin Lindeskog2011-03-13T13:30:22ZUnconference WebCoast WorkLife WorksI will participate at WebCoast on March 18 - 20. It is a so called unconference with an open agenda / schedule that is generated by the participants. Here is a quote from the conference place, Lindholmen Science Park:

WebCoast is western Sweden’s first member-driven event with a focus on communication, Internet users and web developers. You are not coming to a pre-set agenda with paid lecturers; instead you will be involved in designing the content on location. To be held at the Lindholmen Conference Centre 18-20 March. (Lindholmen.se, February 4, 2011.)

I recommend you to read Glenn Reynold's book, An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths and Mitch Joel's book, Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone., if you want to understand the power of the world wide web.

Read Maria Gustafsson's interview (Tea Drinking Podradio Enthusiast) with me. [Editor's note: The text is in Swedish. You could translate it using e.g., Google Translate, Yahoo! Babel Fish, and Babylon.] 

Here is a video clip, explaining the open agenda / schedule (the grid):

 

]]>BLOG TALK RADIOhttp://www.egosoletrader.com/journal/2011/3/2/blog-talk-radio.htmlMartin Lindeskog2011-03-02T23:42:30ZBlogTalkRadio Podcasting WorksI will continue to produce EGO podcasts on BlogTalkRadio on a regular basis. My goal is to publish a show once a week, but I have to start out with a show once a month and then every fortnight. It will take some time to build up a pool of potential guests and to schedule interviews with them. I have signed up for the premium package so I could grow my audience of listeners by getting 5,000 impressions per month as a part of BlogTalkRadio's featured show banner. I will also get in-depth analytics of show statistics that I could share with my guests and potential sponsors.

Listen to my thoughts on my new series of podcasts (May 4, 2010).

Related:

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