THE WORD OF MOUTH POST

This post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?

My books on Flickr.

MYNEWSDESK AND THE FUTURE OF PR

I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. From the pressroom:

The News Exchange Site

MyNewsdesk makes it faster and easier for companies, journalists, bloggers and opinion leaders to gain relevant exposure - on their own terms. As the world's first company news exchange site, it matches interested users with relevant content, such as press releases, videos, images and other content - all instantly search-engine optimized and automatically published on social media platforms such as Twitter, Flickr and Slideshare.

I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Book tip: The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing.