SWOT, MISSION, MANTRA AND VISION

I have now read the first chapter, Concept Kick Start. The authors, Tim Berry and Sabrina Parsons, are presenting the material in a great way. I like the layout of the book and it is very easy to read, take notes in the margins, and you have an informative online tools section at the end of the chapter.

Image Source: Figure 1-1: Defining Your Business Identity, Page 11, Chapter 1: Concept Kickstart, 3 Weeks to Startup by Tim Berry and Sabrina Parsons.

After we have defined our business identity, I think it is time to do a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis. Homework for next time is to learn about the Principle of Displacement (mentioned under Takes Notes! on page 15) related to the business world, write down the mission statement, the mantra phrase, the vision statement and to chew Bill Cosby's statement:

I don't know the key to success, but the key to failure is trying to please everyone.

One reason to do the above things is to avoid the "scammers" that I describe in my post, Time for a Small Business Safety Network? John Jantsch has said it with eloquence:

When you properly target your clients, you will discover that you no longer have to work with jerks. (Duct Tape Marketing, Chapter 1, Identify Your Ideal Client.)