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    • Marketing Judo: Building Your Business Using Brains Not Budget
      Marketing Judo: Building Your Business Using Brains Not Budget
      by John Barnes, Richard Richardson
    • The Money Bubble
      The Money Bubble
      by James Turk, John Rubino
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      Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      by Ayn Rand , Playboy
    • Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      by Yaron Brook, Don Watkins
    • The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      by Craig Biddle
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    Entries in PR (1)

    Monday
    Oct182010

    MYNEWSDESK AND THE FUTURE OF PR

    I recently attended an event ("New media landscape. New PR.") arranged by MyNewsDesk. It is interesting to see how the company is embracing the new media. From the pressroom:

    The News Exchange Site

    MyNewsdesk makes it faster and easier for companies, journalists, bloggers and opinion leaders to gain relevant exposure - on their own terms. As the world's first company news exchange site, it matches interested users with relevant content, such as press releases, videos, images and other content - all instantly search-engine optimized and automatically published on social media platforms such as Twitter, Flickr and Slideshare.

    I recommend you to follow Kristofer Björkman's Twitter feed and PR 2.0 blog, if you are interested in citizen journalism. Book tip: The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing.