SHARKONOMICS

Do you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

(www.Sharkonomics.com - Stefan Engeseth, 2012.)

THE WORD OF MOUTH POST

This post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?

My books on Flickr.