EGO Newsletter

A hot & spicy newsletter by a chile-head. You will receive food for thought on new media and good things in life.

powered by TinyLetter

Search EGO
Contact
This form does not yet contain any fields.
    Tag Cloud
    .WS (1) Alan Ezier (1) Amazon (2) Amber Mac (1) americanized (1) Anita Campbell (1) Applications (1) Apps (1) Bengt Alvang (1) BizSugar (1) Blog (1) BlogTalkRadio (2) BNI (2) book (1) Bookeen (1) Boston Tea Party (2) bumbling burglar (1) Business Networking (1) Business Plan (1) Business Planning Software (1) Calendar (1) California (1) Certified Networker (1) chile pepper (1) Chris Farmer (1) contact information (1) coworking (1) CreateSpace (1) creating (1) creative process (1) crowdfunding (2) Dave Balter (1) David Stiernholm (2) Denis Cauvier (1) Detective Marketing (2) domain hack (1) Doodle (1) Dynamic Urge (1) ebook (1) e-book (1) Edwin Locke (1) EGO Banner (2) EGO Newsletter (1) EGO Sole Trader (1) Eisenhower Matrix (2) Elevatr (1) entre (1) entrepreneur (1) Entrepreneurial Hive (1) Evernote (2) FAQ (1) feedback (1) Field Notes (1) Foursquare (1) Frank De Raffele (1) Freakonomics (1) freemium (1) GDI (1) GDI Team Elite (1) Global Domains International (1) GoDaddy (1) Google (1) Gowalla (1) guest blogger (1) guest post (1) Hazel Walker (1) Indiegogo (1) Infowland (1) internet troll (1) iPhone (1) IT security (1) Ivan Misner (1) John Cox (2) John Nixon (1) judge (1) Kent's Meats (1) Klart! (1) Kudos (1) Lewis Howes (1) LinkedIn (2) Links (1) Mantra (1) MeetMe (1) Michael Starr (1) Mission (1) mission statement (1) Moderation Town (1) Moleskine (1) Mutewatch (1) MyNewsDesk (1) Neurs (1) new office (1) Nick Cernis (1) numismatics (1) Objective Money (1) pastrami sandwich (1) Paul Alborough (1) podcast (1) Podcasting (5) policy (1) Pomodoro (1) potluck conference (1) PR (1) Presentation (1) press release (1) print-on-demand (1) Professor Elemental (1) projects (1) Randy Pausch (1) readers (1) Réal Laplaine (1) RebelMouse (1) Redding (1) ReferensAkademin (1) Rieva Lesonsky (1) Robert Fritz (1) Robert Hawthorne (1) Sabrina Parsons (1) self-publishing (2) Sharkonomics (2) Small Biz House (1) Small Business Book Awards (2) Small Business Trends (4) Social Media (3) spring cleaning (1) Squarespace (2) Stefan Engeseth (2) Stephen J. Dubner (1) Steven D. Levitt (1) Strukturbloggen (1) Strukturboken (1) Styx (1) Sugarpine Media (1) SWOT (1) tea (4) template (1) TeuxDeux (1) The Republic of Tea (1) The Word of Mouth Manual: Volume II (1) Tim Berry (1) Time Management (1) Timo Kiander (1) to-do list (1) Todoodlist (1) Tomas Löwstedt (1) Unconference (3) under construction (1) USA (1) Vida La Vida (1) viral video (1) Vision (1) Walt Stoneburner (1) WebCoast (3) Weird Al Yankovic (1) Western Samoa (1) WordPress (1) work (1) Workflowy (1)
    Powered by Squarespace
    Small Biz Book Awards

    Alltop Small Business

    BizSugar Top Stories

    Andertoons

    DAILY CARTOONclick to enlarge

    ANDERTOONS.COM CAT CARTOONS

    Amazon Item List
    • Marketing Judo: Building Your Business Using Brains Not Budget
      Marketing Judo: Building Your Business Using Brains Not Budget
      by John Barnes, Richard Richardson
    • The Money Bubble
      The Money Bubble
      by James Turk, John Rubino
    • Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      Ayn Rand: The Playboy Interview (50 Years of the Playboy Interview)
      by Ayn Rand , Playboy
    • Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      Free Market Revolution: How Ayn Rand's Ideas Can End Big Government
      by Yaron Brook, Don Watkins
    • The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      The Objective Standard: Winter 2013-14, Vol. 8, No. 4
      by Craig Biddle
    Twitter @Lyceum
    Flickr Photos

    Entries in Stefan Engeseth (2)

    Monday
    Jan162012

    SHARKONOMICS

    Do you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

    I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

    Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

    Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

     

    Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

    This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

    (www.Sharkonomics.com - Stefan Engeseth, 2012.)

    Monday
    Jan022012

    THE WORD OF MOUTH POST

    This post is an experiment in order to see how far this entry could travel from my blog "mouth" ("mun till mun" - "mouth to mouth" in Swedish) to other blog "ears" ("hörsägen" - story / tale in Swedish). It will be interesting to see if it will result in new "eyes" (readers) to my journal here on EGO Sole Trader and to Stefan Engeseth's blog post on Detective Marketing that referred me to The Word of Mouth Manual: Volume II by Dave Balter, in the first place.

    I got inspired to write this post after a phone conversation with Stefan about his forthcoming book, Sharkonomics, and how to use word of mouth and referral marketing for spreading the good word. Going through the comment thread on Anita Campbell's post, Up Your Sales in a Down Market Is a Crash Course in Selling, sparked my interest to finally press the publish button on my blog!

    What is your take on the concept of "word of mouth"? Will you download the "manual" after reading this post and checking out the different links?

    Books

    My books on Flickr.