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    Entries in Steven D. Levitt (1)

    Monday
    Jan162012

    SHARKONOMICS

    Do you want to get tips on how to attack your competition and markets leaders in your industry? If you are a leader in your field, learn the jiujitsu business techniques in order to defend your position.

    I recommend that you check out Stefan Engeseth's new book, Sharkonomics, if you want stay alive and keep moving your business forward! 

    Do you think that Stefan's book will become a bestseller like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner? Here is my prediction on Twitter:

    Catch a wave of the groundswell and surf the social web with #Sharkonomics! @EngesethsBlog's book will take off and swim by itself.

     

    Here is an excerpt from Sharkonomics: How to Attack Market Leaders:

    This book is inspired by Mother Nature’s sharks which have been around for more than 420 million years and completed numerous strategic moves. It will prepare you to jump into the water and attack the market. Economic competition is increasing rapidly and reduced resources will increase that further. Economist Joseph Schumpeter (1883–1950) came up with the term “creative destruction” to demonstrate why companies need to innovate constantly in order to survive. In my opinion Schumpeter was converting the saying “eat or be eaten” into economic terms. Sharkonomics is a further enhancement of this: “read this book and take a bite”.

    (www.Sharkonomics.com - Stefan Engeseth, 2012.)