EGO Newsletter

A hot & spicy newsletter by a chile-head. You will receive food for thought on new media and good things in life.

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    Amazon Reading List
    • Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
      Uncertainty: Turning Fear and Doubt into Fuel for Brilliance
      by Jonathan Fields
    • The Thank You Economy
      The Thank You Economy
      by Gary Vaynerchuk
    • Steve Jobs
      Steve Jobs
      by Walter Isaacson
    • 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done
      18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done
      by Peter Bregman
    • The Constant Contact Guide to Email Marketing
      The Constant Contact Guide to Email Marketing
      by Eric Groves
    • Tea: A History of the Drink That Changed the World
      Tea: A History of the Drink That Changed the World
      by John C. Griffiths
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    My work as a social media enthusiast and "Trader in Matter & Spirit," is to provide moral and practical support to sole traders (sole proprietorship), solo entrepreneurs and business-minded individuals.

    I help businesses use new media to boost their supply and value chain. I guide business leaders with an integrated approach based on a rational business philosophy. Your goals should be your concretized values.

    You have to start with your "why"... I recommend you to apply Dr. Edwin A. Locke's Goal Setting theory to your work-life and Charlene Li's & Josh Bernoff's P.O.S.T method for building your "conversational marketing."

     

    S.M.A.R.T Goal Setting:

    • S - Specific
    • M - Measurable
    • A - Attainable
    • R - Relevant
    • T - Time sensitive

     

    P.O.S.T Method:

    • People
    • Objectives
    • Strategy
    • Technology